Richardson Advertising.

The Brief: Create PDP copy for Yog Nog Christmas shower gel, highlighting that this is the packaging-free version.

The Idea: Less unwrapping, more unwinding.

The Brief: Create a display ad that entices people to explore British Columbia (BC), Canada, post-pandemic.

The Idea: Whatever you’re looking for, you can find it in BC.

The Brief: Create a banner ad that entices people to explore British Columbia (BC), Canada, post-pandemic.

The Idea: Explore the unknown, right in your backyard.

The Brief: Communicate the next-to-nothing feeling of wearing the Fast & Free Pant in an Instagram story.

The Idea: When you feel nothing, you can outrun everything.

The Brief: Communicate the lightweight, next-to-nothing sensation of the Fast & Free Pant in a display banner.

The Idea: Focus on your run, not your pants.

The Brief: Inform Call Control customers that they can now upgrade to increase their number of accepted and blocked callers.

The Idea: Home phones should be for family and friends, not fishy callers.

The Brief: Create a campaign that makes new customers want to try on lululemon pants so they can feel the difference for themselves.

The Idea: The feeling of wearing lululemon pants is so unique that it can't be described in everyday terms. You have to feel it for yourself. Through abstract copy and emotive visuals, we aimed to describe the indescribable.